REAL© Impact Sales Presentations

Create an Impact That Will Close More Business

Many products and services require a formal presentation to inform prospects of the features, benefits and unique advantages. Unfortunately, the presentation is often not well integrated into the active sales process. REAL© Impact Sales Presentations incorporates key sales elements and actively moves prospects through a "chain of change" from prospect to buyer. It is designed around the four crucial components for an effective persuasive presentation: Relevancy, Energy, Authenticity and Logical Persuasion. The program includes exercises, speaking practice sessions and development tools.

What You Will Learn:

• How to use the "REAL© Impact Sales Communications" model for any persuasive presentation
• The importance of the "Chain of Change" and how to move listeners along the chain
• The eight components of a persuasive presentation that must be present
• How to customize your material so that it is relevant to the listeners
• The four Es for boosting the energy of your audience
• How to make concepts clear and memorable using metaphor and analogy
• The importance of storytelling and humor in persuasive presentations
• 21 ideas for creating an effective attention-getting opener
• 13 strong closes that will leave your audience on a high note
• Six delivery skills that will set you apart from ordinary presenter

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