Experience is the best teacher

How long is 15 seconds? Long enough to get your point across? MPR sells only 15 second sponsorship slots on its radio stations. Often potential advertisers are skeptical that they can get something meaningful across in 15 seconds.

So when MPR makes a sales presentation, they let their prospects experience what can be said in 15 seconds. They do this with a simple demonstration. First they take out a stopwatch. Then they ask the potential advertiser to stand up and recite the Pledge of Allegiance with them.

I pledge allegiance to the flag
Of the United States of America
And to the Republic for which it stands
One nation under God, indivisible,
With Liberty and Justice for all.

Fifteen seconds. That's all it takes to say the Pledge of Allegiance. And all it takes for MPR to convince a skeptical prospect.